Why korean hair treatment is the future of hair loss treatment

Hair loss treatment has become a growing concern worldwide, pushing more consumers to seek effective and innovative solutions. Korean hair treatment stands out for its gentle yet powerful approach to hair loss treatment. By combining advanced ingredients and scalp-friendly formulas, Korean hair treatment is gaining global trust.

Increasing Interests for hair loss treatment

According to the International Society of Hair Restoration Surgery (ISHRS), approximately 20% of men in their 20s and 30% in their 30s experience male pattern baldness. Similarly, Scandinavian Biolabs reports that about 12% of women in their 30s and 25% in their 50s experience hair loss. This indicates a growing number of individuals, regardless of gender, facing hair loss issues.

Factors to lead the need for hair loss treatment in Younger Generations:

• Stress

• Irregular eating habits

• Lack of sleep

• Excessive hairstyling

  
  

These lifestyle factors, common in modern society, contribute to the increase in hair loss among younger individuals.

As more young people experience hair loss, the hair loss treatment market is also expanding. As of 2023, the market was valued at approximately $1.4 billion and is projected to grow at an annual rate of 10.5%, reaching around $2.75 billion by 2030.

However, existing hair loss products have several drawbacks.

Disadvantages of some hair loss treatment:

1. Rogaine - Minoxidil

• Initial use may result in fuller hair, but discontinuation leads to renewed hair loss. Continuous use is essential.

• Consumers criticize it for delaying rather than treating hair loss. Reviews show 32% positive and 45% negative responses.

  
  

2. Propecia - Finasteride

• Designed for men; not suitable for women.

• Reported side effects include decreased libido and erectile dysfunction, particularly concerning for younger men. Continuous use is necessary to maintain results.

• Reviews indicate 34% positive and 48% negative responses.

  
  

3. Natural Ingredient-Based Products

• Often involve exaggerated marketing claims, making it difficult to assess actual effectiveness.

• Many lack official certification, leading to minimal perceived changes even with consistent use.

  
  

These limitations suggest that existing hair loss products may not adequately address the increasing number of individuals experiencing hair loss.

Why You Should Choose Private Label for hair loss treatment

To overcome these drawbacks, the private label industry is gaining popularity in the hair loss treatment sector.

Advantages of private label in hair loss treatment:

1. Adaptability to Trends

   • Quickly launch products aligned with rapidly changing market trends. Incorporate newly proven effective ingredients or remove less effective ones to enhance treatment efficacy and positively impact brand image.

     
     

2. Customized Ingredient Formulation

   • Tailor ingredients to individual scalp types. Unlike non-private label products that apply the same formula across different scalp types (oily, dry, sensitive), private label allows for personalized formulations, leading to more effective treatments.

     
     

   • Customize not only ingredients but also formulations and fragrances. Traditional hair loss treatments often have medicinal designs and menthol scents, which can be off-putting. Private label enables selection of preferred designs and scents.

     
     

3. Simultaneous Brand Identity and Customer Experience

   • Reflect the brand's philosophy directly in the product. For instance, a brand promoting vegan or low-irritant solutions can develop formulas centered around vegan certification, silicone-free, and centella asiatica.

     
     

   • Customize design and packaging to convey brand sensibility, ensuring consistent brand messaging from the product development stage.

Examples of hair loss treatment in korean hair treatment

With the global rise of K-beauty, Korean private label hair products are emerging. The high consumer trust in K-beauty extends to hair loss treatments, leading to increased popularity.

As of 2022, hair care accounted for approximately 28% of the K-beauty product market. Brands like Missha experienced a 143% sales increase in Europe, and K-beauty brands like Glow Recipe have established strong brand loyalty in the U.S. market.

Examples of korean private label hair loss treatment:

1. Nextpangaea

   • A leading Korean private label brand offering services across various sectors, from facial care to pet care. Emphasizes eco-friendly, gentle ingredients and rapid product launches.

     
     

   • Features a fast product lead time and a pre-quotation system that reduces costs associated with sample requests, enhancing cost predictability and expediting product launches—a unique system exclusive to Nextpangaea.

     
     

2. Dr. Banggiwon

   • Developed based on prescriptions from scalp experts, with clinically verified functional products.

     
     

   • Designed for early-stage hair loss users with a low-irritant formula, excluding sulfates and focusing on mildly acidic formulations. Combines key ingredients like centella asiatica extract, biotin, zinc, and panthenol to reinforce brand identity, receiving positive consumer reviews.

     
     

3. Moremo

   • Targets the MZ generation with emotionally driven, high-functionality formulas.

     
     

   • Focuses on trendy formulations and fragrances that are rich and pleasant upon application. Utilizes SNS and YouTube-based viral marketing to appeal to the MZ demographic. Also receives positive reviews from global consumers through vegan certification and opposition to animal testing.

     
     

4. Ayunchae Scalp Clinic Line

   • A premium salon brand specializing in intensive scalp care.

     
     

   • As a salon-specialized brand under Amorepacific, it boasts robust technology and R&D. Enhances product credibility through expert recommendations. Developed with a cooling and deep-cleansing formula to simultaneously address scalp heat and sebum, delivering salon-quality results through private label products, earning positive consumer evaluations.

The Reason why korean hair treatment is popular in hair loss treatment

These diverse private label hair products are attracting significant consumer interest not only in Korea but also globally.

Reasons for the global popularity of korean hair treatments in hair loss treatment:

1. Skincare Approach to Hair Care

   • K-beauty excels in detailed skincare aspects like skin barriers, mildly acidic products, and barrier recovery. Korean skincare is a beloved keyword among global beauty enthusiasts.

     
     

   • Applying these strengths to scalp care offers a fresh perspective to global consumers. Especially in Western countries, where hair care is still primarily cleansing-focused, the K-beauty approach of toner-essence-tonic is perceived as innovative, enhancing product appeal.

     
     

2. Superior Ingredients and Formulations

   • Western countries have stringent clean beauty standards, requiring adherence to strict ingredient guidelines for product development and export.

     
     

   • K-beauty private label products are developed based on natural ingredients and low-irritant formulations, emphasizing sulfate-free, silicone-free, and EWG green-grade components. Private labels offer flexible designs tailored to meet conditions like vegan certification, opposition to animal testing, and completion of low-irritation tests.

     
     

3. Localized & K-beauty SNS Marketing

   • Private labels are particularly advantageous in rapidly incorporating feedback. This allows for product localization aligned with local conditions and trends.

     
     

   • The influence of K-POP has heightened global interest in Korea, strengthening the power of Korean influencers and celebrities on SNS platforms. With high-quality video content, SNS marketing activities have become more vibrant, leading to an increase in companies and consumers seeking K-beauty private labels.

Conclusion of hair loss treatment

As interest in hair loss treatment continues to grow, the limitations of existing products are becoming more apparent. In this context, Korean private label products offer clear product advantages through innovation and flexibility.

With hair loss treatment being a global concern, strategically utilizing Korean private labels could be the key for brands aiming to succeed in the international market. With Nextpangaea, you can solve your hair loss problems more easily. Please feel free to ask us if you have some questions ❤️

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