Makeover for men: The Rise of Skincare and Beauty for Modern Men

Makeover for men is no longer taboo — men beauty is the new normal.

Today, a makeover for men is no longer just a niche idea — it’s a movement. More and more men are embracing men beauty as part of their daily routine, and skincare for men is becoming a mainstream conversation. A makeover for men now often starts with understanding one’s skin type and ends with a personalized routine — one that proves skincare for men isn’t only for women.

Recent Situation about Makeover for men

Comparison between before and now in makeover for men

In the past, male beauty was limited to basic maintenance like shaving or getting a haircut. Makeup was practically taboo, and even skincare for men was seen as “overdoing self-care.” Men who focused on grooming were often stigmatized.

However, today’s men beauty landscape shows remarkable change. Men are investing in skincare, experimenting with grooming routines, and seeking visible transformation — real before-and-after moments that highlight the value of a full makeover for men.

#1 Market Size Transformation in makeover for men

• Global male grooming market: grew from about $61.6 billion to $73.7 billion in 2024.

  
  

• U.S. men’s skincare: projected CAGR of ~3% (2023–2028), outpacing the ~2% growth of overall grooming.

  
  

• Korean men’s skincare: jumped from ~730 billion KRW in 2010 to ~1.23 trillion KRW in 2016 — a clear sign of rapid adoption.

#2 Change in Skincare Usage in makeover for men

Recent research shows 52% of American men now use skincare products — a striking 31% increase compared to two years ago. Among younger adults, usage is even higher: 58% in the 18–24 age group and 63% in the 25–34 demographic are invested in their routines.

#3 Changing Criteria for Choosing Skincare in makeover for men

In the Past

Men tended to buy only basic products like cleanser, toner, and lotion — often selected by someone else (mom, girlfriend), with little brand loyalty or research.

Now

• Men identify their skin type (oily, dry, or sensitive) and choose products accordingly, often guided by expert recommendations and user reviews.

  
  

• They read ingredient lists and compare real-life feedback.

  
  

• Multi-functional products (all-in-ones), clean minimal design, portability, texture, branding, storytelling, and visual appeal all factor into their decision-making process.

Why Makeover for Men is Recently Trendy

Social Media Influence to makeover for men

In recent years, tags like #mensskincare on Instagram and TikTok have surged, showcasing dramatic men beauty transformations. Celebrities like Jake Paul and James Charles have launched male beauty brands or posted content normalizing grooming for men. This has created a more inclusive, confident space — encouraging more men to try skincare and makeup.

Breaking Gender Norms with makeover for men

Makeup used to be strictly feminine — but as traditional norms shift, men are increasingly open to using products like concealer and BB cream. Makeup is no longer just cosmetics; it’s a tool for self-expression, confidence, and identity in today’s diverse society.

Evolving Beauty Industry towards makeover for men

The beauty industry has become more inclusive, featuring models of various genders and ethnicities, and launching men-specific lines. Generic female-dominated ads are now replaced by campaigns that intentionally target men with tailored products and marketing.

Examples of Men Beauty Brands & Male-Led Initiatives

Vaseline with makeover for men

According to Statista, 79% of American men identified Vaseline as their favorite men beauty brand in 2024. Known for its highly effective, non-irritating moisturization, Vaseline is a familiar, trustworthy staple. Its newly launched “Vaseline Men” line — including body lotion, face wash, and hand cream — features sports-star endorsements and marketing aimed squarely at male consumers.

The Shop with makeover for men

Launched by NBA icon LeBron James in 2024, The Shop is a men beauty line with seven products, each priced under $10. Despite its recent launch, the brand is already available in over 1,600 Walmart stores and online — a strong sign of early success through wide distribution and brand visibility.

Nextpangaea with makeover for men

Nextpangaea is a Korean private-label beauty brand offering men’s skincare and body care. It emphasizes hydration, oil control, gentle ingredients, and personalized packaging. The brand’s products are available in Germany’s dm and Walmart, gaining steady traction among men new to grooming thanks to its customization options and gentle formulations.

Conclusion of makeover for men

Blending makeover for men and men beauty, today’s beauty landscape has shifted dramatically. Men are now carefully choosing skincare for men based on skin type, ingredients, convenience, branding, and personal identity.

From trusted mass-market giants like Vaseline and star-powered newcomers like The Shop, to customized private-label brands like Nextpangaea, the era of serious grooming for men is here. Why not be part of it — starting your own personalized men beauty journey?

With Nextpangaea, you can now explore and build your personalized men beauty experience.

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