Cosmoprof Bologna 2025 Recap🚀

동훈 Jason 임
Apr 7, 2025
2 min read

Updated: Apr 21, 2025

K-Beauty is still winning hearts!

What is Cosmoprof Bologna?

Cosmoprof is one of the world’s largest beauty trade shows, showcasing cutting-edge trends and innovations. This year, Held annually in Bologna, Italy, it attracts thousands of exhibitors and beauty professionals from around the globe.

Nextpangaea at Cosmoprof Bologna 2025

From March 19–24, I had the opportunity to visit Cosmoprof Bologna 2025 with Nextpangaea. Having attended the event over 7 times, I was curious to see what had changed—Let me walk you through it 👀

K-Beauty's Massive Presence in 2025

This year’s event quite literally began and ended with Korea. From massive booths to innovative product demos, the K-Beauty section was bigger and bolder than ever.

	Before	2025 (Now)
Korean Pavilions	1	2
Korean Sections	2	7–8

242 participating Korean companies
Support from major organizations like KOTRA and IBITA
110 companies part of the government-backed collective pavilion

This shows just how much K-Beauty has grown in global influence—and the world is watching.

Korean Premium Brands Shine in Cosmoprime

Cosmoprime, a premium zone at Cosmoprof dedicated to prestige and niche beauty, featured around 10 Korean brands. Big names like:

Their presence confirmed that Korean prestige skincare and fragrance brands are now key players in the global luxury beauty market.

Cosmopack: The Backbone of the Beauty Industry

Another major section of the show was Cosmopack, focusing on the beauty supply chain:

Raw materials & ingredients
Contract manufacturing
Private labeling
Sustainable packaging

A key trend? Global collaboration in supply chains. Instead of one-country production systems, companies are now working across borders for innovation and efficiency.

Key Beauty Trends from Cosmoprof Bologna 2025

Sustainable Beauty Packaging
Consumers are more eco-conscious than ever. Brands are now investing in sustainable, eco-friendly packaging solutions, reducing waste without compromising design.

AI-Driven Personalized Beauty
From skincare to haircare, AI beauty technology is booming. Brands are leveraging AI to offer customized product recommendations based on each individual’s skin type, tone, and even lifestyle.