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Writer's picture동훈 Jason 임

The Impact of TikTok on Beauty Trends: Viral Products Taking Center Stage

TikTok has emerged as a significant influencer in the beauty industry, with viral videos highlighting trending products that often lead to dramatic sales spikes. Users frequently turn to recommendations from both influencers and everyday beauty lovers, contributing to the phenomenon known as "TikTok Made Me Buy It." This trend illustrates how TikTok is reshaping beauty culture in real time.


Source : Tarte website

Tarte

Shape Tape Concealer

Known for its full coverage and blendability, Tarte Shape Tape has become a favorite among TikTok beauty enthusiasts. Videos showcasing its transformative effects on under-eye circles and blemishes have led to widespread acclaim. The product's reputation for long-lasting wear and a variety of shades has also made it a go-to for makeup lovers, driving consistent sales and online discussions.



Source : Clinique website

Clinique

Black Honey Almost Lipstick

This classic lipstick has experienced a resurgence in popularity, largely due to its featured appearances in popular TV shows. Characters in Pretty Little Liars and New Girl have been seen wearing Black Honey, igniting interest among TikTok users who praise its flattering sheer berry hue.


Source : Medicube website

MEDICUBE

AGE-R BOOSTER PRO

The AGE-R BOOSTER PRO has become a favorite on TikTok for its innovative microcurrent technology designed to promote youthful skin. Users enthusiastically share their before-and-after transformations, highlighting the effectiveness of this at-home device and solidifying its status as one of the hottest TikTok beauty products.



Source : Revlon website

Revlon

Dual-Ended Jelly Makeup Blender

This unique dual-ended jelly blender has captivated TikTok users with its distinct application technique. Beauty enthusiasts love how seamlessly it blends foundation and highlighter, and many influencers demonstrate its capabilities in viral makeup tutorials, further boosting its popularity.


TikTok remains a powerful platform that drives beauty trends, elevating products to viral fame and influencing consumer preferences in the beauty landscape.





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