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Beauty Trends and Hot Products in Australia and Canada

Hello! Today, we're going to look at beauty trends and hot products in Australia and Canada based on the 9th issue of Global Cosmetic Focus, published by the Korea Cosmetics Industry Research Institute. Let's get started!

Source: Australian market trends - keywords related to 'customized skincare, K-beauty'. Global Cosmetics Focus Issue 9

Australian Beauty Trends - Personalized Skincare and K-Beauty

In Australia, the demand for healthy skin is leading to personalized skincare and K-beauty. Personalized cosmetics that recommend cosmetics for specific skin types through skin analysis and consultation are very popular. These personalized products are more satisfying to consumers and can effectively address skin concerns.

In addition, Australian consumers have been embracing K-beauty products such as essences and sheet masks, as Korean skincare brands emphasize moisturizing, nourishing, and strengthening the skin barrier. K-beauty products utilize in-depth skin research and innovative ingredients to improve skin conditions, and provide consumers with information on ingredients to increase their choice.


Source: Canadian market trends - keywords 'skincare and lip plumper'. Global Cosmetics Focus Issue 9

Canadian Beauty Trends - Skincare and Lip Plumpers are in

In Canada, products that combine skincare and makeup benefits are gaining traction as consumers look to achieve smooth, dewy, flawless skin without breakouts. Tinted sunscreens and foundation makeup tips using sparklers are popular.

When it comes to lip makeup, the main trend is to create plump, moisturized lips, and lip plumpers are a big hit with Canadian consumers, who value long-lasting moisture and a glossy finish that doesn't overwhelm.


Beauty marketing strategies in both countries

The researcher emphasized the importance of informational content that highlights skincare benefits in the Australian market, while the Canadian market requires an outreach strategy that utilizes product usage and makeup tips content.


Hot products

Source: A popular product in Australia-La Roche-Posay's Antelios Invisible Fluid Facial Sunscreen SPF 50+ ⓒGlobal Cosmetics Focus Issue 9

In Australia, La Roche-Posay's Antelios Invisible Fluid Facial Sunscreen SPF 50+ has been a big hit, as it's a daily facial sunscreen for sensitive skin that provides high UVA/UVB protection with a fresh finish.

Source: A Canadian favorite-Garnier's 'Vitamin C Super Glow Serum' ⓒGlobal Cosmetics Focus Issue 9

In Canada, Garnier's Vitamin C Super Glow Serum is a big hit, as it contains vitamin C, salicylic acid, and niacinamide to help fight pigmentation and make skin glow.

As you can see, Australia and Canada have their own beauty trends and hot products. Try out different beauty products and find your own unique beauty routine!

Enjoy your beauty journey! 😊💄✨

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